Orbitz launched what it called an “innovative search tool†to help beach-goers find their preferred getaway.
“MyIdealBeach.com†asks travelers three questions to help in their planning: who is traveling, preferred vacation activities and desired hotel options.
“The tool then searches over 450 of Orbitz’s top beachfront hotels in the US, Caribbean, Mexico and South America that have been handpicked and then ranked by Orbitz’s team of Hotel Market Managers based on these criteria,†according to Orbitz.
Travelers can then choose from a recommended list of these properties that most closely match their ideal beach.
In addition, travelers can modify their results based on region and sort results by price, location, and hotel star rating.
“Our research has shown us that travelers want a different, better way to search for complex trips than just by dates and destinations,†said Heather Leisman, Senior Director of Merchandising for Orbitz. She added:
“MyIdealBeach.com marries the expertise offered by a traditional travel agent with the ease, convenience and breadth of options offered by an online travel site.â€
“We’re breaking new ground in the online travel industry with this intuitive search method,†added Ms Leisman.
Report by David Wilkening
