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OTA eDreams extends Prime membership to include hotels
Online travel agency eDreams ODIGEO has expanded its Prime subscription programme to include hotels.
Prime, which previously only covered fights, is available across eDreams, Opodo and GO Voyages.
It offers subscribers discounts, special promotions and access to a priority customer service telephone number.
EDreams claims Prime members can save on average €250 for a trip for two people including flights and accommodation for a week. Half a million subscribers have signed up since it was launched in 2017.
"With domestic and short-haul travel set to be key in the post COVID-19 landscape, the move will benefit thousands of travellers, notably those who are not planning to fly abroad in 2020 as they will now be able to make standalone accommodation bookings for nearby getaways at the most competitive prices in the market," the company said in a statement.
It has launched a give-away campaign offering six-month free trial periods, and current members have the option to extend their subscription from 12 to 18 months at no additional cost.
CEO Dana Dunne said: "Prime is a revolutionary proposal, the very first travel-related subscription programme. It allows us to develop a deeper relationship with our customers and adding hotels and further flexibility to this offering will further strengthen our customer loyalty."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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