United Kingdom
United States
Asia Pacific
OTA invites Indian tourists to ‘Travel with Tendulkar’
United Arab Emirates based online travel agency Musafir.com will leverage a partnership with a sporting icon to increase brand recognition in India.
The company is launching a new campaign and tour concept entitled ‘Travel with Tendulkar’ in May this year.
The OTA has teamed up with recently retired cricket legend Sachin Tendulkar who will travel with customers on itineraries to select destinations including Dubai, Singapore, Australia, London and Japan.
“Our major selling point is we have Sachin Tendulkar as our partner and also a minority stakeholder. This year we have planned an extensive media campaign with Tendulkar and also to launch our new product ‘Travel with Tendulkar’ in April or May,” said Musafir.com CEO Vijay Kesavan.
“The packages which we have planned are not only for the premium travellers but also people looking at mid-budget tours.”
The company first entered the Indian market in 2013 and this year plans to open offices in New Delhi, Ahmedabad, Bengaluru and Chennai.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike