Travel and technology group P&P has acquired the assets of online travel agent The Internet Traveller for an undisclosed sum.
The deal includes three brands: The Internet Traveller, The Cruise Traveller and The Andorra Traveller. It includes their goodwill, trading names and consumer databases.
P&P chief executive Phil Cook said all three brands would be retained and The Internet Traveller, which sells higher-end, multi-centre tours, would ‘probably’ become its main leisure product in the future.
P&P already owns the OTA Wefly.co.uk and Weholiday.co.uk, but Cook said the company wanted to specialise in the sort of tours to specific destinations offered by The Internet Traveller.
"We think the product it offers will be a perfect fit for our existing leisure portfolio," said Cook.
In addition to Wefly and Weholiday, P&P has a business travel arm and also provides online and offline travel fulfilment for a number of companies and has several media partners including The Telegraph, The Independent and The Guardian.
The Internet Traveller will continue to be run by founder Charlie Clark and most of the employees have been retained, said Cook, but the office has moved from Haywards Heath to P&P’s Redhill premises.
