OTA sponsors Take Me Out
Travel Republic has signed a sponsorship deal for the ITV show Take Me Out.
The large-scale marketing campaign, which began on Saturday night, is across broadcast, catch-up, digital and social media channels.
Short clips, starring 2019 Britain’s Got Talent finalist comedian Kojo Anim, will showcase destinations available through the online travel agent, with different couples finding their holiday match in the Take Me Out style by switching off the lights if they ‘no likey’.
"Take Me Out is the perfect match for Travel Republic, as the TV show celebrates the fun and enjoyment in making decisions, just like when you are booking a holiday," said marketing director Christian Poole.
Travel Republic is part of dnata and the Emirates Group.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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