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Over 2.3 million visit ‘dream job’ website
Over 2.3 million people have visited the website of Tourism Queensland following its appeal for someone to look after Hamilton Island.
In what could be described as a highly innovative media stunt, the tourist board advertised for a caretaker for the island, in the Great Barrier Reef.
The move generated massive press coverage worldwide.
Since the campaign was launched on January 12, the website – www.islandreefjob.com – has received 10,666 applications.
Of these, over 660 have come from the UK – the second highest number of unique visitors to the site (7.5%), even beating Australia (4.7%) which is at the moment ranked fifth.
The US, UK, Germany and Canada are the four leading countries delivering traffic to the site.
“The only countries that haven’t delivered visitation are Somalia, Western Sahara,and North Korea,” said a spokesman.
“Over 41,000 people have been referred through facebook.com
“We have received applicants from as far as Mongolia, the Vatican City and Kazakhstan,”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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