A package holiday price war is being predicted as companies seek to capitalise on a recovering market in 2010.
Turkey is leading the way as value-conscious travellers seek to avoid eurozone holiday spots, according to the Co-operative Travel
The leading travel retailer reports that bookings across top 20 destinations for next summer have seen a 26% increase in the last three months as the market begins to recover.
Dalaman has seen an increase of 82% and has taken over from Majorca as the number one overseas destination for UK holidaymakers in 2010.
The average price of a package holiday to Dalaman is £516, £79 per person lower than the average break to Majorca (£595), according to the travel agency group.
Retail distribution director Trevor Davis said: “As the holiday sector recovers, the battle for bookers will intensify with companies seeking to increase their market share after a challenging 12 months.
“We’re offering as much as 20% off thousands of holidays or free child places, along with very low deposits of £50 per person to allow people to book early and take advantage of the deals available.”
|
Position
(2010 Holiday bookings)
|
Destination
|
Increase in Bookings %*
|
Average per person price**
|
|
1.
|
Dalaman (Turkey)
|
82%
|
£516
|
|
2.
|
Majorca
|
12%
|
£595
|
|
3.
|
Orlando
|
28%
|
£998
|
|
4.
|
Costa Blanca
|
17%
|
£454
|
|
5.
|
Crete
|
3%
|
£651
|
|
6.
|
Sharm El Sheikh
|
71%
|
£760
|
|
7.
|
Bodrum (Turkey)
|
72%
|
£498
|
|
8.
|
Ibiza
|
5%
|
£485
|
|
9.
|
Larnaca (Cyprus)
|
9%
|
£665
|
|
10.
|
Zante
|
-11%
|
£476
|
|
11.
|
Tenerife
|
9%
|
£621
|
|
12.
|
Corfu
|
9%
|
£564
|
|
13.
|
Antalya (Turkey)
|
69%
|
£803
|
|
14.
|
Paphos (Cyprus)
|
23%
|
£849
|
|
15.
|
Menorca
|
27%
|
£560
|
|
16.
|
Rhodes
|
0%
|
£565
|
|
17.
|
Algarve
|
0%
|
£525
|
|
18.
|
Costa Del Sol
|
19%
|
£578
|
|
19.
|
Bourgas (Bulgaria)
|
52%
|
£533
|
|
20.
|
Las Vegas
|
61%
|
£1,050
|
|
OVERALL
|
|
26%
|
£630
|
