Holiday park operator Park Resorts is investing over £3.5m in new accommodation across its 39 UK holiday parks next year.
The investment comes after the company announced a 3% year on year increase in visitor numbers for 2011, with four areas proving particularly popular; Kent, Yorkshire, the Isle of Wight and Wales.
Park Resorts is using the majority of its latest investment to buy more than 100 new caravans, Entertainment at holiday parks will also receive a boost for 2012 with new shows and giant screen technology.
“2011 was a promising year for us with a 3% increase on 2010 visitor numbers. To ensure we keep offering our guests the best possible holidays, we need to invest in our accommodation and facilities across all our parks," said sales and marketing director Andy Edge.
"Listening to customer feedback this year has been invaluable and we hope our latest investment reflects our customers’ wants and needs.”
By Linsey McNeill
