Passenger pays Twitter to slam British Airways - TravelMole


Passenger pays Twitter to slam British Airways

Wednesday, 04 Sep, 2013 0

British Airways paid the price for a losing a customer’s luggage when an irate passenger paid $1,000 to promote his Twitter tweet about the incident.

A tweet about the lost luggage on a flight from Chicago went viral after it was promoted in the U.K. and U.S.

The tweet, which Hasan Syed bought from Twitter’s self-service ad platform, received more than 76,000 impressions in a couple of days on the social media site, and was picked up by news services including CNN.

Syed, who uses the handle @HVSVN, followed up his initial tweet with a series of posts slamming BA for allegedly losing his parent’s luggage on a weekend trip to Paris.

Promoted tweets appear in search results for a promoted trend and can be retweeted by any Twitter user.

BA took four hours to respond to Syed via a direct message on Twitter that read: "Sorry for the delay in responding, our twitter feed is open 09:00-17:00 GMT. Please DM [direct message] your baggage ref and we’ll look into this."

A BA spokesperson said: "We would like to apologize to the customer for the delay in receiving his bag. We contacted the customer and delivered his bag yesterday."

Earlier today, Syed tweeted "I got what I wanted. I win."



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