Busy street scene during Edinburgh Festival
BritainonView/Grant Pritchard
©
The Edinburgh Festivals, which attract audiences of four million to Scotland’s capital every year, has launched a travel-trade exclusive product in Australia and New Zealand.
For the first time, the Edinburgh Festivals are offering advance purchase, packageable itineraries via the Edinburgh Festivals Passport.
The passport will let visitors add an Edinburgh Festivals experience to their holiday, at the time of booking.
Edinburgh castle and the old town from Calton Hill in the evening

©Britainonview
It can be used an add-on to an Edinburgh Military Tattoo package or as a cost-effective inclusion to a city break or wider touring holiday.
A key benefit of the passport is its availability ahead of the public booking launches for the festivals, most of which take place in June.
This is the first time that a cross-festival product has been available exclusively to the travel trade.
The Edinburgh Summer Festivals in August include:
– Edinburgh Jazz & Blues Festival
– Edinburgh Mela Festival
– Edinburgh Art Festival
– Edinburgh Festival Fringe
– Edinburgh International Festival
– Edinburgh International Book Festival
The Edinburgh Military Tattoo is not included within the passport.
Each passport will allow entry to three shows in a 24-hour period.
The shows are handpicked by the Edinburgh Festivals and top theatre critics.
In addition to preferential rates on tickets, the passport will also include discounts to various cafes and restaurants in the city during August.
Martin Reynolds of Festivals Edinburg, said the passport is aimed at FITs and small groups and allowed visitors to see “the best of the fest”.
“The shows offered are hand-picked by critics as the best in the Edinburgh Festival calendar so passport holders know they are seeing the best of some 20,000 performances alone during August for a discounted ticket price,” he added.
