Farelogix appoints Bonnie Reitz to Board of Directors
On June 12 Farelogix Inc. announced that it had bolstered its board of directors with the addition of travel industry veteran, Bonnie Reitz. Reitz brings a fresh perspective on the global travel market to Farelogix, and will play an instrumental role in providing guidance, insight and perspective on the changing role of distribution in the travel industry.
“Bonnie is a well-respected and successful business leader whose insights and experience in the travel sector will prove to be highly beneficial for Farelogix,” said Jim Davidson, president and CEO of Farelogix. “We welcome her as an integral part of our leadership team.”
Reitz is founder of InsideOut-Culture to Customer, a business consultancy that advises management on how to increase profit margins by creating great places for employees to work and equally great places for customers to do business. She is also a former Senior VP of Marketing, Sales and Distribution at Continental Airlines, and an original member of the airline’s extraordinarily successful ‘Worst to First’ turnaround team.
Prior to joining Continental Airlines, Reitz was Vice President of Sales and Marketing at System One GDS. In this role, she was instrumental in growing and developing the travel agency and GDS business, and helped position System One for its eventual merger with Amadeus GDS.
“Farelogix has been a catalyst for change in the evolving travel industry,” said Reitz. “The company continues to innovate and set new standards in the way travel content is distributed and I am excited at the prospect of contributing to their ongoing success.”
Farelogix is a leading provider of lower-cost, multi-sourcing distribution and optimization technology to the global travel industry. Farelogix was founded in 1998 and counts among its customers some of the largest travel management companies and suppliers in the world. Farelogix has offices in Toronto, Canada and Miami, Florida. For additional information, visit www.farelogix.com
Report by Chitra Mogul
