The Philadelphia Convention & Visitors Bureau (PCVB) announced it has generated more than $1 billion in future convention and tourism bookings.
“The sales staff of the group travel market increased their hotel room night bookings by 30% in 2005,” said the PCVB.
The group attributed the move in part to a new marketing and sales campaign that focuses on the area as a destination.
The tagline:
“Philadelphia, Where You’re at Liberty to Meet.”
The PCVB has also launched a new and improved Web site that it says makes it easier to plan meetings and conventions.
Conventions and meetings accounted for 39% of the hotel demand in 2005, up by 1 percent over the previous year, according to a PRK Consulting study.
The PCVB says the city topped the list of cities when meeting planners were asked which city has done the best job in changing perceptions.
Report by David Wilkening
