Comedy legend Ronnie Corbett has been chosen to front Holiday Autos new marketing campaign launching today..
The pint-sized celebrity will provide the voiceover for the tongue in cheek TV advert, which depict Wheels’ pregnant mum giving birth to a baby car.
In his cot, Wheels is bottle-fed petrol, before bursting out and going on a sunny, fun-filled adventure to the beach.
The campaign is designed to convince customers that that unlike some hire cars, Holiday Autos are born to have fun in the sun.
Holiday Autos chief marketing officer Andrew Pumphrey said: "We’ve brought back our character ‘Wheels’ to spread the message that Holiday Autos champions holiday freedom and fun, and we’re excited to launch the new brand campaign to kick start the summer."
