Planet Hollywood plans to launch an upscale condo-hotel brand called ph Premiere.
To mark its formation Planet Hollywood is partnering with developer Azzurra Development for ph Premiere Resort-Residences Orlando.
The property will feature 547 keys comprising accommodations and condo-hotel residences.
"I am thrilled to grow our lodging business in my home town by establishing this unique concept in a market that we felt was underprovided. ph Premiere™ Resort-Residences Orlando will provide every guest with a unique, memorable and personal experience," said Planet Hollywood International chairman Robert Earl.
Amenities planned include a 12,000-square-foot spa and fitness center, restaurants and bars and pool complex.
The hotel is located by the shore of Lake Bryan, in the heart of the Lake Buena Vista district.
Arquitectonica will lead interior design, and Miami-based Fortune International Group has been appointed as exclusive sales and marketing firm for the condo-hotel units.
