TUI chief executive Peter Long remains convinced that a TUI masterbrand is the way to go after a successful start in the Netherlands.
The rebrand will now be rolled out to Belgium, France and the Nordics, leaving the UK, the group’s largest and most profitable region, until last. All regions will be rebranded by 2017.
"What I’ve seen I’m very pleased with in terms of the reception of the customers within Holland, so I think we’ve had a good start," said Long.
"We are doing it in a measured way and our planned programme remains on track. We are not going to accelerate it.
"You can spend years thinking about doing it, but the best way is to go out and start and see how it goes. It’s gone well and I have no doubt in my mind."
But releasing the group’s financial results for the year to September 30, Long also spoke of the strength of the Thomson and First Choice brands in the UK market.
"We have been market leader for over 40 years thanks to our trusted Thomson brand, supported by the strength of our First Choice business," he said.
