Valere Tjolle talks to Dolores Ordonez about her destination’s planswww.travelmole.tv/watch_vdo.php
For many years, Palma Beach has been a highly successful destination because of its ability to offer great cheap holidays, generating decades of investment and prosperity. It is currently facing a deterioration process that is difficult to reverse, caused by the loss of competitiveness, a very low level of investment, a very high level of stress on the environment, low levels of trust for the future and the loss of signs of local identity.
Tourists are becoming increasingly sophisticated and demanding, and new destinations are offering the market much more value, locals thought it essential to create a strategic plan to return to Palma Beach a sustainable prosperity and at the same time generate a significant “demonstrating” effect for many Spanish tourist destinations.
The new strategy of Palma Beach consists in the definition of a new model of destination that will enable it to become a new point of reference in the tourism market of the future, and that is aimed at tourists who are looking to get satisfactory use out of their leisure time.
The phases of this strategy include designing an innovative tourism project that can provide support to a new cycle of prosperity and sustainability, in order to instrument a comprehensive refurbishment of the area and the tourist facilities.
Equally important is identifying the “desirable/possible” tourist demand, promoting an own system of values based on “Mediterranean-ness”, implementing new tourism products and promoting a commitment to work of a higher value, quality and remuneration.
The aims of this tourism strategy are:
* An innovative tourism project.
* A general improvement of the area and its tourism facilities.
* A new target.
* A new high value offer.
* To develop the key resources for the new high value offer.
* Human resources.
Valere Tjolle
This month’s big opportunity to ride the downturn: www.travelmole.com/stories/1138679.php
