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P&O and Cunard enjoy most successful wave campaign ever
P&O Cruises and Cunard have announced their most successful wave campaign ever, beating all previous years less than a month into the nine-week promotion.
P&O Cruises is currently 52% ahead of last year’s performance and its previous best ever wave campaign.
Cunard is also showing a record surge with bookings up by 54% compared to the same peak season booking period last year, and 7% up on its previous best-ever wave campaign in 2008.
Sales and distribution support director Chris Truscott said: "This has been our strongest ever wave campaign and we haven’t even finished yet.
"It’s an incredible achievement and, quite simply, we could not have achieved this without the support of our agent and trade partners.
"We’ve made numerous changes as a result of agent feedback. Everything from pricing, commission, commission on packaged flights, brochure development and itineraries – and these figures are testament of our ever-growing relationship with the trade."
P&O Cruises and Cunard saw an increase in bookings this weekend ahead of price increases on selected cruises and grades across the Cunard Fare, P&O Cruises Select Price Fare and P&O Cruises and Cunard Early Saver fare types.
Truscott added: "The price increases are great news for agents with the opportunity to earn more commission."
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