P&O Cruises Australia has announced the appointment of its first full-time president to support its rapid growth in the market.
Sture Myrmell, the current senior vice president, will assume the role on January 1, 2016.
He is currently responsible for P&O Cruises’ commercial operations, guest experience and product development.
Carnival Australia CEO Ann Sherry, who has been overseeing the day-to-day operations of P&O will become Carnival Australia’s executive chairman.
"I am very proud to hand the day-to-day operations of P&O Cruises to Sture, who has been so integral to the evolution of the brand since joining in 2007," Sherry said.
"Sture’s appointment is a vote of confidence in P&O Cruises and a demonstration of its overwhelming success as Australia’s major cruise brand. All of Carnival Corporation’s brands around the world have a standalone president, and Sture’s appointment is recognition of the value and power of P&O Cruises in Australia and New Zealand."
Myrmell began his cruise industry career 22 years ago working onboard ships and has held positions in almost every area of the cruise business.
