P&O Cruises is deepening its partnership with hometown team, Southampton Football Club.
The cruise line is becoming an official front-of-shirt sponsor starting from the 2025-26 football season.
It marks an expanded collaboration in their existing partnership.
P&O Cruises logo will be displayed on the front of all men’s first team shirts, including both adult and kid’s replica kits.
Carnival UK & P&O Cruises president, Paul Ludlow said, “We are delighted to continue to support our home team. Contribution to the local community, regional economy and to the club and its fans is vital and we look forward to a successful season.
The cruise line has previously been the official sleeve partner for both the men’s and women’s first teams as well as the title partner of the Saints Foundation.
It will continue to be emblazoned on the women’s first team’s sleeve and continue as the headline sponsor of the Saints Foundation, the club’s official charity.
