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P&O Cruises expands short breaks programme
P&O Cruises has increased the number of departures featured in a new City & Shorts Breaks brochure.
It the second year the cruise line has issued a dedicated programme offering cruise breaks, aimed at encouraging younger people to sample cruises.
The 2005 brochure contains 60% more departures than 2004 covering 18 destinations and a choice of durations.
Available from March 1, the brochure targets customers with a destination – rather than a cruise holiday – in mind, according to the company.
Itineraries have been improved to provide Friday to Monday/ Friday to Friday departure dates.
The brochure covers 21 cruises, ranging in duration from two to seven nights. Prices start at £229 for a two-night cruise visiting Bruges. Seven-night cruises start at £669, based on Oriana’s visits to Vigo, Lisbon, La Rochelle and Brest. Other destinations on offer include Amsterdam, Copenhagen and Oslo.
Cruises are available on all five P&O Cruises vessels including Arcadia and Artemis, due to join the fleet in April and June respectively.
P&O Cruises commercial director Nigel Esdale said: “No other cruise company places such emphasis on the suitability of a cruise as a short break.
“Packaging cruising in this way highlights an easy access point into cruising for those who haven’t tried it before, enabling agents to attract a new set of customers. These customers are more likely to be interested in destinations, not ships, and we have designed the brochure with this in mind.”
Report by Phil Davies
Phil Davies
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