United Kingdom
United States
Asia Pacific
P&O targets repeat cruisers with preview brochure
P&O Cruises is targeting repeat bookers with the launch of a new-look preview brochure showcasing 2007 departures.
The company will initially put the product on sale on April 1 exclusively for loyalty club members before releasing it to the wider market.
Each ship will go on sale on a different day, starting on April 4 with Aurora.
Commercial director Nigel Esdale said the launch is in demand from customers to secure their cruise as early as possible.
“Publishing a preview brochure means we can get the new cruise itineraries to market earlier and at the same time reward our frequent and past passengers with the best value, early booking discounts,” he said.
The brochure will be targeted at repeat bookers more than in previous years by focusing on itineraries, rather than the ships.
Esdale said: “We know past passengers require less product information as they are familiar with our ships. They know which experience they are looking for, on which ship they want to sail and will have a general idea of where they want to go on their next cruise.”
Comprehensive information on facilities and on-board activities will be featured in the main brochure in June.
P&O will visit seven new ports in 2007 – Cayo Levantado in the Dominican Republic, Grand Turk in Turks and Caicos, Klaipeda in Lithuania, Lulea in Sweden, Vaasa in Finland, Valencia and Savannah in Georgia, US.
Related News Stories:
Dana Young of Visit Florida at WTM 2024
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
BA pilot dies during layover
Woman dies after getting ‘entangled’ in baggage carousel
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship