Virgin Atlantic is revamping its Premium Economy cabin with new leather seats and on board service.
The airline is promoting the revamped service, which includes dedicated cabin crew, with a £2 million advertising campaign.
It is the first time in four years that the airline has run an ad push for its Premium Economy service.
Cinema advertising will be used for the first time in five years in London and the South East for 10 weeks from November 17.
Passengers travelling in Premium Economy will have a new meal service from November 22 which will include different food from the Economy cabin served on crockery with metal cutlery.
Report by Phil Davies
