United Kingdom
United States
Asia Pacific
Premium Economy push by Virgin Atlantic
Saturday, 09 Nov, 2006
0
Virgin Atlantic is revamping its Premium Economy cabin with new leather seats and on board service.
The airline is promoting the revamped service, which includes dedicated cabin crew, with a £2 million advertising campaign.
It is the first time in four years that the airline has run an ad push for its Premium Economy service.
Cinema advertising will be used for the first time in five years in London and the South East for 10 weeks from November 17.
Passengers travelling in Premium Economy will have a new meal service from November 22 which will include different food from the Economy cabin served on crockery with metal cutlery.
Report by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike