United Kingdom
United States
Asia Pacific
Premium Economy push by Virgin Atlantic
Saturday, 09 Nov, 2006
0
Virgin Atlantic is revamping its Premium Economy cabin with new leather seats and on board service.
The airline is promoting the revamped service, which includes dedicated cabin crew, with a £2 million advertising campaign.
It is the first time in four years that the airline has run an ad push for its Premium Economy service.
Cinema advertising will be used for the first time in five years in London and the South East for 10 weeks from November 17.
Passengers travelling in Premium Economy will have a new meal service from November 22 which will include different food from the Economy cabin served on crockery with metal cutlery.
Report by Phil Davies
Phil Davies
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel