Preussag is reorganising all destination activities and its local tour operating and sales activities in Spain under the name TUI Espana.
As a result of the reorganisation, formerly independent incoming agencies within the group, such as Ultramar Express, Thomson Turismo y Viajes, Viajes Polar and Nouvelles Frontieres, will now be grouped together under the brand TUI Espana Destination Services.
In a statement released by Preussag, the company said that the goal is to provide, under a single brand presence, standardised and efficient local incoming services to the 6 million holidaymakers who travel to the Spanish islands and mainland every year with one of the “World of TUI” tour brands.
Commenting on the reorganisation, Shaun Powell, md of TUI Espana said: “We can achieve more efficient control of our destination activities, such as transfers and special tours, for all source countries while taking market-specific aspects into account.”
The reorganisation also involves the tour operator and sales activities in Spain of Ultramar, Ambassador, Expomundo and Nouvelles Frontieres, which to date have operated independently. The 90 or so travel agents on Majorca and the Spanish mainland will now operate under the name TUI Centros y Viajes. These agents are the primary distribution partners for the new tour catalogue “TUI Costas y Islas” introduced into the market in early April by TUI Espana.
In describing the new strategy, Mr Powell said: “We intend to boost our activities in the Spanish tour operator sector. Our worldwide hotel partners and in particular our group’s hotel participations, mean we can now also offer a comprehensive quality product in Spain as well. We are opening up new potential in the Spanish source market.”
Read our previous articles:
25-Jan-2002 Preussag positive despite September 11
31-Oct-2001 Preussag tightens grip on Thomson Travel Group
23-Aug-2001 An introduction to “World of TUI”
23-Aug-2001 Interview with Dr Michael Frenzel, Preussag AG executive board chairman
23-Aug-2001 Preussag unveils its master brand: “World
