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Priceline seeing strong US growth
The US may be one of Priceline.com’s biggest areas of future growth, says Jeffrey Boyd, CEO.
“The biggest growth markets will be eastern Europe and the U.S. over the next couple of years,’” Mr Boyd said in an interview with Bloomberg News.
Priceline also recently started a new advertising campaign stressing low hotel and rental car rates.
The company’s revenue in the past has been dominated by hotel reservations Europe where fewer chains have central reservation systems.
But US bookings have been on the rise.
“We have the best hotel inventory in Europe, and we’re in the early stages of making that inventory available to U.S. customers,’” said Mr Boyd, who estimated that Priceline has between 7 and 10% of the U.S. online travel agency market.
The company has generally has expanded through acquisitions – including the July 2005 purchase of Amsterdam-based Bookings BV that gave it access to 18,000 hotels.
Report by David Wilkening
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