Princess Cruises has announced Alex White as its new head of sales in the UK.
The new position follows Carnival UK announcing in December that it was going to introduce a dedicated trade sales team for Princess Cruises.
White joins at the end of February and reports to Paul Ludlow, UK director of Princess Cruises.
The head of sales role is the first position on the Princess Cruises team to be announced and further appointments will be made in the coming weeks and months.
