Princess Cruises has launched euro pricing for travel agents in the Republic of Ireland as part of efforts to expand its presence in the country.
In addition, director of sales Rachel Poultney will now become director of sales for UK and Ireland.
"From today we’ll be focussing on building relationships and supporting our partners in Ireland,” said Poultney.
“We will soon be releasing details of our Ireland store visit programme and are looking forward to supporting the trade in any way we can."
The cruise line is also planning one day ship visits on Caribbean Princess in Dublin.
The first will be in June but dates have not yet been confirmed.
