Princess Cruises has promoted UK director Paul Ludlow to managing director for UK and Europe.
In this larger role, Ludlow will oversee the cruise line’s 16 European offices, including those in Ireland, Spain and Italy.
"While I will still focus on developing our presence in the UK market, the challenge of further driving sales in Europe is a fantastic opportunity," he said.
"Building on a strong number of years in the UK, I look forward to working in collaboration with our European partners to replicate further success."
