Women convert from researching a specific online travel product to purchasing at a higher rate then men, according to a new study.
That was particularly true for car rentals and airline tickets, according to the study by BURST! Media Online.
Nearly two-thirds (64.1%) of women versus 58.5% of men who have researched auto rentals online have also made an auto rental reservation online—and 64.6% of women versus 59% of men who researched airline flights/fares online have also made an online ticket purchase.
A similar proportion of men (55%) and women (56.9%) who research hotel accommodations also booked a room online.
The findings were the result of a recent survey of nearly 3,500 BURST! Media members to determine how travelers are using the Internet.
According to comScoreNetworks, online travel spending generated $7.8 billion in November and December 2004, and for the year totaled $50.9 billion. Those numbers are a 26% increase from 2003.
The BURST! survey found that nearly four out of five (79.3%) have purchased airline tickets online, two-thirds (67.7%) have made hotel reservations, and one-third (37.5%) rented an automobile online.
Report by David Wilkening
