Qatar Airways showcasing Arabic-speaking Sama AI assistant

Monday, 21 Apr, 2025 0

Qatar Airways has unveiled an Arabic-speaking version of Sama, its AI-powered digital cabin crew persona.

The airline will offer visitors the chance to experience a suite of its industry-leading solutions, including the new Arabic update of Sama at ATM Dubai 2025.

This will expand accessibility and cultural relevance for the airline’s passengers.

It presents a range of digital innovations at ATM Dubai, with Sama’s AI booking as well as Qverse, Multi-Sensory Experience and Qsuite – Next Gen.

Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “We are delighted to participate in this year’s Arabian Travel Market to help shape the future of travel and connectivity.”

“We look forward to joining renowned industry leaders to advance our knowledge exchange.”

The Qatar Airways team will be on-hand to assist guests and trade partners at the Dubai World Trade Centre, stand ME 1420 from 28 April to 1 May 2025.

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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

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