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Reflecting on two decades of The British Travel Awards
After over two decades, Lorraine Barnes Burton is passing on The British Travel Awards baton.
The recent BTA event was her final one.
In 2001, she co-founded the British Travel Awards, while in 2008, the BTAs underwent a significant transformation, becoming a fully consumer-voted awards programme.
Writing the BTA brochure she said: “Partnering with Deloitte LLP, we developed rigorous verification systems to uphold the BTAs’ reputation for integrity and transparency. Over the years, Kevin Savage, my right hand, has continually refined these systems, integrating new technologies to ensure the BTAs’ ongoing credibility.”
“I’d like to publicly acknowledge his invaluable contributions to the BTAs’ success.”
“In 2009, I welcomed Chris Photi and Roger Allard as new business partners. We grew the BTAs into the UK’s largest consumer-voted awards programme. Facing everything from economic downturns and natural disasters to the Covid-19 pandemic, we continued to evolve and adapt, staying committed to recognising excellence in travel.”
In January 2020, she sold the BTAs to Esmond Wilson and his partners and remained to support their leadership transition.
“Four years on, I am excited to see Esmond and his team bring new energy to the BTAs, guiding it through its next phase. Now, I am ready to step back, leaving this legacy in the hands of capable new leaders.”
Thank you all for your support, dedication, and friendship. It has been a privilege to be part of this journey with you.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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