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Release of De Vinci movie is promoting new tours
Eurostar’s North American agent, Rail Europe, announced a list of tour operators offering packages licensed to use branding related to the release next week of the movie “The Da Vinci Code.”
All packages include Leisure Street (first class) travel on Eurostar high-speed passenger trains connecting London and Paris, two of the key locations featured in the movie.
Eurostar is the official promotional partner of the Columbia Pictures’ film. Rail Europe is Eurostar’s exclusive North American representative.
Tour Operators offering the packages include United Vacations, STA Travel, Travel Pro, Northwest World Vacations, Funjet Vacations, Delta Vacations, Continental Vacations, Avanti Destinations and ACP Marketing.
Fabrice Morel, president and CEO of the Rail Europe Group, said the packages should boost North American travel to France and the UK.
Report by David Wilkening
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