Report says ski holidays are still exclusive

Saturday, 16 Mar, 2018 0

A UK family ski trip accounts for nearly a fifth of the average family’s annual disposable income, according to research from travel insurance specialist Columbus Direct.

Its study found the average cost of a six-day ski holiday for a family of four is £4,688, including travel, accommodation, equipment hire and lift passes.

Nearly a quarter (22%) of the cost is from equipment hire and lift passes.

The research looked at the cost of holidays to 30 popular ski resorts in six countries between February 26 and March 2 2018.

All prices were quotes for booking four weeks ahead of travel and the researchers claim they took every effort to ensure that all figures are as comparable as possible.

The firm said its analysis reveals the most popular skiing resorts for Brits remain exclusive, with a family trip accounting for 17% of the average annual household disposable income of £27,300.

But Columbus Direct is still anticipating a surge in winter sports holidays this Easter as families look to take advantage of the bank holidays and the tail end of the ski season.

Marketing director Carolina Vicente said: "Skiing holidays are fantastically popular, but this research highlights that travellers need to plan in advance and explore their options if they want to get the best value.

"It is not just the cost of travel and accommodation, people need to make sure they account for spending on lift passes, equipment hire, food and entertainment once at the resort of their choosing."

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.

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