Roula Jouny of Tourism 365 explains a new strategy for Abu Dhabi and Etihad Holidays

Launched in June 2021, Tourism 365 showcases leisure tourism for Abu Dhabi and destinations served by Etihad Holidays, both of which are part of the Abu Dhabi National Exhibitions Company (Adnec) Group, along with a new destination management company. The objective is for them and their tourism partners to leverage the Etihad Holidays brand to drive tourism to Abu Dhabi and global destinations served by Etihad Airlines.