Flight shopping platform Routehappy has announced the appointment of its first chief marketing officer.
It named Olivia Mark, who will lead marketing efforts and collaborate with airline partners to execute effective in-shopping merchandising strategy.
She will also oversee the integration of airline product merchandising content in Routehappy’s UPA (Universal Product Attribute) rich content standard.
Mark brings many years of e-commerce merchandising experience including at Amazon.com in a variety of merchandising and international expansion roles.
"Flight shopping is being reborn with differentiation, and who better to help our industry’s transformation than a seasoned retail merchandising professional," said Robert Albert, CEO of Routehappy.
"Olivia has deep understanding of customer behavior in shopping, spanning merchandising strategy, creative formulation, campaign execution and measurement. Her experience from outside the flight shopping industry will be invaluable as we adopt e-commerce best practices to improve business results for our customers."
