Ben Bouldin, Royal Caribbean Cruises’ Vice President EMEA, has been appointed as new chair for CLIA UK & Ireland
Bouldin will take over from Tony Roberts, Princess Cruises’ Vice President UK and Europe, who has been in the post for three years.
Bouldin has been appointed on a two-year basis and will start later this month.
He will work alongside the CLIA team to support its membership of nearly 4,000 CLIA travel agencies and over 50 cruise lines as cruising resumes in the UK and beyond.
Andy Harmer, CLIA’s UK and Ireland Managing Director, said: "We are delighted that Ben will take on the position of chair. His expertise and influence will ensure the cruise industry continues to lead the way."
Bouldin is responsible for Royal Caribbean Cruises across Europe, Middle East and Africa, and has worked for the brand for the past seven years.
He started as Director of Sales UK and Ireland, before being appointed Associate Vice President and Managing Director UK and Ireland.
He was promoted to Vice President EMEA in January 2020.
"Over the last year, the industry has experienced unprecedented challenges, but by innovating and adapting, we have shown how strong we are. It is now more important than ever that we continue to drive the industry forward," Bouldin said.
