Royal Caribbean International is making a push to lure more New Yorkers with a new marketing partnership inked with the Madison Square Garden Company.
It will get ‘significant’ brand exposure at the iconic arena and becomes the official cruise line of the venue itself, and pro sports franchises the New York Knicks and New York Rangers.
The cruise line expects to strengthen awareness in the New York market, particularly among sports fans.
"New York is an incredibly important market for Royal Caribbean, and we couldn’t think of a stronger fit in a strategic partner than the Madison Square Garden Company. As the Official Cruise Line of the New York Knicks, New York Rangers and the Arena Concert Series at Madison Square Garden, we hope to inspire New Yorkers to consider Royal Caribbean for their next great adventure," said Jim Berra, Royal Caribbean chief marketing officer.
The line’s mega ship Anthem of the Seas sails from New Jersey.
The Royal Caribbean brad will have a presence at all Knicks and Rangers games which include court side LED signage.
The line will also be featured strongly on each teams’ digital and social media marketing.
"Royal Caribbean is a fantastic addition to our legendary group of marketing partners and we look forward to working with them on some exciting initiatives," said Ron Skotarczak, executive vice president, marketing partnerships for the Madison Square Garden Company.
