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Royal ‘toys” with younger cruisers
Younger cruisers and their parents are the target market for a new partnership between Royal Caribbean International and toy-maker Fisher-Price Inc.
“Since 2000, we have seen more than a 50% increase in the number of children under three cruising with their parents aboard our ships,” said Dan Hanrahan, senior vice president, marketing and sales for Royal.
“Our research reveals an increase in family travel and, with that trend, a strong desire among today’s parents to use vacation time to strengthen family bonds, and create lasting memories,” added Chuck Scothon, senior vice president, marketing and brand development for Fisher-Price.
Royal Caribbean said the unusual partnership was “unprecedented.”
The first programs will include fun and interactive educational sessions for children three years and under developed by the specialists at Fisher-Price’s Play laboratory.
They will be 45- minute sessions exposing children to new experiences and teaching parents creative tools through using some of the toymaker’s products.
Fisher-Price Inc., a subsidiary of Mattel, Inc., is among leading toymakers worldwide.
Report by David Wilkening
David
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