Ryanair has asked passengers to help in its fight against screen-scraper site eDreams after claiming the majority of customers are being misled.
Following an independent survey of 2,000 people, the low-cost airline revealed that more than three quarters of consumers thought the eDreams website was operated by Ryanair.
Some 8% thought it was run by eDreams, while 90% said they were ‘somewhat sure’ the site was operated by Ryanair, and 10% said they were sure the website was not operated by Ryanair.
The airline has called on passengers to complain to Google about this type of advertising.
It said eDreams should stop misleading customers with deceptive branding, false fares and hidden fees, and asked for Google to enforce greater transparency to prevent screen-scraper websites from misleading customers.
Ryanair’s Kenny Jacobs said: "We are asking all affected customers to direct their formal complaints to Google to stop them selling this ad space to eDreams and to stop eDreams misleading customers.
"Since we’ve started our campaign to "Avoid eDreams Nightmares", we have had some positive results. Edreams no longer displays as the first search term on Google in Ireland, but this is still the case in the UK."
