Ryanair is looking to recruit a sales and marketing director in a bid to help soften its hardnosed image.
Reporting to the CEO, the candidate will take responsibility for promoting Ryanair’s "safety, customer service and low fare messages" and will become the main spokesman across all markets.
Ryanair’s chief Michael O’Leary was criticised by shareholders last month for the airline coming across as too "macho".
He admitted Ryanair needed to soften its edges, even agreeing that it needed to work more closely with online and corporate travel agents.
The promises came as Ryanair was voted worst for customer service in a survey by consumer watchdog magazine Which?.
Although the airline rubbished the report, O’Leary did admit to shareholders that Ryanair needed to stop doing things that "unnecessarily p— people off".
As part of its recruitment drive, Ryanair is also looking for a commercial director to take responsibility for all new route development, airport negotiations, scheduling, load factor, traffic growth and yield management.
The appointments are being made by outgoing chief operating officer and deputy chief executive Michael Cawley, who is retiring from the airline next March. He will remain on the board as a non-executive director.
The deadline for both new positions is 5pm on October 25.
