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Ryanair to sell via Sabre

Thursday, 7 May 20153 min read

Ryanair is to make its fares and ancillary services available to travel agents on the Sabre global distribution system as a further step towards winning more corporate customers.

After years of eschewing travel agents, the airline began selling via Travelport’s global distribution system a year ago to extend its reach into the corporate travel market, which then made up around a quarter of its total traffic.

At the time, it said it would more GDSs.

Business travel has now grown to around 27% of Ryanair’s total traffic, said the airline.

Its launch with Sabre follows the introduction of Ryanair Business Plus last year and a dedicated corporate and group service

This is the latest in an on-going series of Ryanair customer experience improvements under the ‘Always Getting Better’ programme, it said.

Fares will be available on Sabre from June.