Key2holidays has been named winner of a new South African Tourism innovation award.
The Ubuntu Award recognises innovation and vision in marketing South Africa as a destination.
The tourist office said the award would set a standard for the travel industry in marketing the country and the prize money will contribute towards implementing the winning proposal.
The winning proposal will be introduced as a marketing campaign during January.
Lebo Mokhesi, UK country manager at South African Tourism, said: “It was obvious that the winners had taken great care to understand South Africa’s offering as a destination, as well as South African Tourism’s current objectives in marketing the country.
“We wait in anticipation for the roll-out of this campaign in 2009 and hope it will entice repeat and first time visitors to visit, what we believe, is the best country on earth.â€
More than 20 entries were received and reviewed by a panel of industry and marketing experts.
The tourist office’s chief marketing officer Roshene Singh said: “As a destination, we strive to be on the cutting edge and that is why we were so keen to award innovation in destination marketing.
“Throughout the year, we receive amazing support from the industry in promoting and selling South Africa, and we hope this award goes some way to acknowledging this dedication.â€
by Phil Davies
