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Sabre launches first eco-certified hotel program
Sabre announced the launch of its Sabre Eco-Certified Hotel Program, which it says is the first eco-certified program of its type.
The company-wide program includes Travelocity, Sabre Red Workspace, Travelocity Business and Sabre Hotel RFP. Sabre says it provides clear and easy access to sustainable travel offerings throughout its portfolio.
"The program addresses travelers’ growing desire for environmentally responsible accommodations and includes more than 4,700 hotels certified by globally-recognized certification programs," according to Sabre.
The Sabre Eco-Certified Hotel Program builds upon Travelocity’s Green Hotel Directory, launched in 2009, and extends the program company-wide to recognize hotels that are certified as sustainable, according to the Global Sustainable Tourism Council’s guidelines.
Travelocity says it is still the only major online travel company that helps users find green hotels with an eco-friendly tag.
"The 4,700+ hotels participating in the program will be clearly distinguished in Sabre’s Global Distribution System (GDS) and reflected in other Sabre platforms," the site says.
"With leadership comes responsibility," said Greg Webb, president of Sabre Travel Network. "Sabre is keenly focused on the economic, social and environmental sustainability of the travel industry and we are committed to providing our customers with products and services that help them promote these same long-term values throughout their businesses."
According to a recent PhoCusWright study, almost two-thirds of US travelers believe their travel choices can make a difference to the environment.
By David Wilkening
David
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