Sabre Holdings signed a three-year global licensing agreement with VRX Studios.
Under the agreement, Sabre will provide VRX’s archive of hotel, cruise and destination visual content to use on its affiliates’ points of sale, including www.travelocity.com, www.lastminute.com and the World Choice Travel affiliate network.
Said Josh Feuerstein, SVP and Hotel Segment Manager for Sabre Holdings:
“VRX offers rich, dynamic, visual content that complements our comprehensive content strategy and helps travelers make more informed purchasing decisions.”
The company says VRX’s programs addresse the need to provide consumers with a consistent and reliable view of destinations, hotels and cruise ships.
Sabre Holdings connects people with travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. The company has 9,000 employees in 45 countries.
VRX is a wholly owned subsidiary of VRX Worldwide Inc., a leading company in producing and syndicating high quality, web-ready visual content for travel consumers.
Report by David Wilkening
