United Kingdom
United States
Asia Pacific
Sabre to check hotel rates to ensure lowest prices
Sabre Travel Network has introduced a hotel rate checking initiative to confirm that properties are providing the GDS with the lowest publicly available prices.
The rate Assured hotel certification programme will also check rates on a global basis at up to 235 websites including direct and third-party online distribution sites.
This will be accomplished by using ‘rate canvassing’ capabilities provided by hotel industry market information applications company Rubicon.
Hotels rates will be evaluated on a weekly basis per property.
“If the search uncovers a publicly available rate that is lower than Sabre’s by $1 or more, Sabre will take steps to notify the hotelier and remove the Rate Assured designation from the hotel,” Sabre said.
Sabre Travel Network chief marketing officer Greg Webb claimed: “No other GDS is taking such action to measure rate parity and enforce it on behalf of its travel agents.”
He added: “We measure pricing at each hotel, share this data back with the suppliers and work with them to ensure travel agents have the bookable hotel products they need to best serve their customers.”
by Phil Davies
Phil Davies
Anna Marie Presutti on San Francisco’s Tourism Revival and Global Outlook
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
CLIA expands trade support with expedition event
Qatar Airways adding Manchester flights
Jet2 unveils Samos as new Greek destination for summer 2026
EU entry-exit system delayed again
ATC strike in Greece could disrupt flights this week