Saint Lucia Tourism Authority (SLTA) has appointed Lorine Charles-St. Jules to the position of CEO.
With more than two decades of tourism and leadership experience, Charles-St. Jules has significant experience in the hospitality sector and most recently served as USA Account Manager for the Anguilla Tourist Board.
She has been CEO of global marketing agency PEAEYE7 Marketing International for five years, handling business development and luxury resort marketing throughout the Caribbean, the U.S. and Canada.
“It is with great pleasure that we welcome Mrs. Charles-St. Jules to the organisation and we are in no doubt that her track record as a tourism professional will lead brand Saint Lucia along a sustained growth trajectory,” said Thaddeus M. Antoine, Chairman of the Board of the Saint Lucia Tourism Authority.
She has deep expertise in setting and executing business strategy across many areas of the tourism industry, including marketing destinations, developing sales programming for luxury resorts and global travel trade management.
The CEO position brings her back to Saint Lucia, where she previously held various executive positions at the Saint Lucia Tourist Board for nine years including Director of Marketing, and Tourism Planning Officer for the Saint Lucia Ministry of Tourism for two years.
The CEO position is responsible for overall management of the SLTA, including oversight of the development of the Authority’s marketing and destination services, and general administration.
