United Kingdom
United States
Asia Pacific
Saint Lucia Tourism Authority announces new CEO
Saint Lucia Tourism Authority (SLTA) has appointed Lorine Charles-St. Jules to the position of CEO.
With more than two decades of tourism and leadership experience, Charles-St. Jules has significant experience in the hospitality sector and most recently served as USA Account Manager for the Anguilla Tourist Board.
She has been CEO of global marketing agency PEAEYE7 Marketing International for five years, handling business development and luxury resort marketing throughout the Caribbean, the U.S. and Canada.
“It is with great pleasure that we welcome Mrs. Charles-St. Jules to the organisation and we are in no doubt that her track record as a tourism professional will lead brand Saint Lucia along a sustained growth trajectory,” said Thaddeus M. Antoine, Chairman of the Board of the Saint Lucia Tourism Authority.
She has deep expertise in setting and executing business strategy across many areas of the tourism industry, including marketing destinations, developing sales programming for luxury resorts and global travel trade management.
The CEO position brings her back to Saint Lucia, where she previously held various executive positions at the Saint Lucia Tourist Board for nine years including Director of Marketing, and Tourism Planning Officer for the Saint Lucia Ministry of Tourism for two years.
The CEO position is responsible for overall management of the SLTA, including oversight of the development of the Authority’s marketing and destination services, and general administration.
Learn more about : Saint Lucia ( N. America ) Saint Lucia ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
BA suspending all Heathrow to Abu Dhabi flights
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Report: Cruise guest died after ship lashed in heavy storm
British teen in serious condition after paraglider collision