Hurtigruten has promoted Kathryn Beadle to managing director for the UK, Ireland and the USA.
She will also be responsible for developing sales in the Far East, Australasia, and Eastern Europe.
The move follows a restructure of its global sales team.
Beadle said: “Our destination oriented cruise market is rapidly expanding and to capitalise on this we need to alter our business model to trade more effectively in a global market place.
Iain Cottam, previously responsible for the UK, has been promoted within the group to partnership director taking on a global strategic role focussing on strategies, alliances and partnerships.
By Bev Fearis
