United Kingdom
United States
Asia Pacific
Saudi Tourism Authority signs agreement with Alibaba Cloud
The Saudi Tourism Authority inked a memorandum of understanding (MoU) with Alibaba to streamline the visitor experience for Chinese tourists.
It establishes the framework for a partnership to employ the latest technology to deliver more seamless travel experiences.
Alibaba Cloud will provide technical support to the Saudi Tourism Authority and help them promote Saudi as a tourist destination to travellers in the Chinese market.
"As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge," said Fahd Hamidaddin, CEO of STA.
"The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic. By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector."
Alibaba Cloud will deploy secure and reliable cloud services to automate content delivery, digital storage, and digital processing.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
BA suspending all Heathrow to Abu Dhabi flights
Turkish Airlines flight in emergency landing after pilot dies
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel
Foreign Office issues travel advisory for winter sun destinations