The Saudi Tourism Authority inked a memorandum of understanding (MoU) with Alibaba to streamline the visitor experience for Chinese tourists.
It establishes the framework for a partnership to employ the latest technology to deliver more seamless travel experiences.
Alibaba Cloud will provide technical support to the Saudi Tourism Authority and help them promote Saudi as a tourist destination to travellers in the Chinese market.
"As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge," said Fahd Hamidaddin, CEO of STA.
"The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic. By collaborating with Alibaba Cloud, we will break new ground in the regional tourism sector."
Alibaba Cloud will deploy secure and reliable cloud services to automate content delivery, digital storage, and digital processing.
