SeaDream deflects fleet expansion questions

Tuesday, 19 Mar, 2007 0

SeaDream Yacht Club has deflected questions about possible fleet expansion.

UK senior director Ian Buckeridge declined to be drawn on the company’s plans as rival luxury line Silversea announced plans for a new ship with an option on another.

But he confirmed that the two-vessel company had looked at a number of opportunities in the last five years and would maintain an “always interested” stance as and when new opportunities might arise.

Responding to requests for comment at the Seatrade conference in Miami, Buckeridge said: “Over the past five and half years SeaDream Yacht Club has built a reputation for excellence by delivering a consistently outstanding level of service, by continuous investment in our yachts and in our crews and by ensuring careful attention to detail.

“One of the core reasons for our growing popularity is that we offer our clients a unique, exclusive, unstructured and personal ultra-luxury holiday. Were we to increase our existing fleet, it would be our intention to make sure that we deliver the same outstanding product without fear of compromise.”

He added: “Whenever an opportunity to buy something that we feel might be right for us comes along, we do look at it but that does not mean that we have to commit to it.

“In the last ten years a number of traditional luxury cruise lines have expanded their fleets with new ships some 50% and 200% larger than their original. In so doing many of the lines have been forced to make cuts in their deliverables (i.e. what the consumer gets for their money) and adapt a mass-market type conveyor-belt service style. This flies in the face of our unique yachting product.”

by Phil Davies

Phil Davies

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