United Kingdom
United States
Asia Pacific
Search becoming more used and trusted than friends and family
Saturday, 09 Nov, 2006
0
Search engines are becoming more used and trusted for information than friends and family.
Figures revealed by Internet Advertising Bureau chief executive Guy Phillipson show 88% of users rate information provided by search results higher than that of friends and family.
The friends and family category was just 10 percentage points lower at 78% while travel agents came in at 63%.
Phillipson also used figures from the Henley Centre revealing that people trust search almost as much as friends and family with the latter only beating search by about one percentage point.
He said: “It’s because with search you are finding what you want and almost selling it to yourself.”
Report by Linda Fox
Linda Fox
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel