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Searches peak for Caribbean cruises
Web searches for cruises to the Caribbean are up 50% according to online search data.
The most queried term in online cruise searches, ‘Caribbean cruises’, rose 50% on the previous quarter’s (August) level, from 14,800 to 22,200 in November.
The recent report from digital marketing agency Greenlight found a total of 2.2 million cruise-related queries were made on Google UK in November 2013.
While brand searches accounted for 59% of the overall total, destination-related searches were 12%, generic 14% and cruise ships 15%.
‘royal caribbean’ and ‘p&o’ dominated the brand searches. Each was queried 135,000 times, accounting for 10% a piece of searches using brand-related keywords.
In natural search, independent cruise agent, Iglucruise.com, was the most visible site overall, attaining a 67% share of visibility.
Royalcaribbean.co.uk was the most visible advertiser in the paid listings achieving a 43% share of visibility.
Diane
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